Why you should start with why
Posted on July 19, 2006 • 2 min read • 244 words
There are several ways to market products and services. There are businesses that show off how excellent their product is. They also show how many products they have.
The funny thing is, this doesn’t always sell products. Yes, you might buy the products, but you don’t stay brand loyal. For a slew of products, people quickly turn to alternatives when they are cheaper. And that makes sense. When a product is commonplace, what else distinguishes one product from another? Indeed, the price.
Those suppliers have a product and solve a problem with it. And that costs a certain amount of money. If there’s another product that solves the exact same problem for less money, it’s a no-brainer: You go for the cheaper product.
It’s astounding to see that for some products, people line up for hours, even before the product is available. Think about the release of new iPhones in the past.
The reason for this is actually very simple: They start with Why.
Starting with the ‘Why’
Simon Sinek figured it out a few years ago. These companies start with the why. From the underlying motivation, price plays a far lesser role. When the reason is good enough, what does the price even matter?
Before I butcher Simon Sinek’s words, it might be wiser to hear it from the man himself. ‘ Start with Why ‘.
Veel kijkplezier bij de uitleg van Simon Sinek over het beginnen met waarom.
